A passionate music industry professional, blending creativity and strategy to shape the future of music through innovative marketing and authentic artist development
SYDNEY YACK
PORTFOLIO
HEY,
IT'S SYD
Hey, I’m Sydney Yack! A music industry professional from the GTA, driven by passion, creativity, and the determination to bring bold ideas to life.
In just a few weeks, I’ll be graduating with a Bachelor of Fine Arts in Professional Music and a minor in Communication Design from Toronto Metropolitan University, holding a 4.16 CGPA—always pushing myself to learn, experiment, and level up. Case in point: I built this entire website in a few hours because when I set my mind to something, I make it happen.
I turn roadblocks into launchpads, keeping artists organized, on track, and ahead of the curve. Whether it’s running industry events, crafting viral content, or managing chaotic schedules, I thrive in the fast-paced world of music.
Beyond my industry work, I was elected as the first-ever President of my course union, where I built a creative community from the ground up, proving that when people believe in me, I show up and deliver.
I bring dedication, adaptability, and an eye for what works. If it’s about creating, organizing, and making things happen, I’m in. Let’s build something great together!
(1) Scott Helman
SALLY SHAAR
X
(3) Jassca Marketing
(2) Wax Records
(4) The DAPHNE Project
(5) 3D Animation/Blender
(6) Professional Music Course Union
SYDNEY YACK
416-602-9590 | sydney.yack@gmail.com | LinkedIn
TECHNICAL SKILLS
Videography (Blackmagic Pocket Cinema Camera 6K Pro), Adobe Photoshop, Adobe Illustrator, Canva, CapCut, Google Suite, Meta Business Suite, Chartmetric, Discord Server Management, Feature.FM, Microsoft Suite, Logic Pro, Eventbrite, Wix, WordPress, InDesign, Final Cut Pro, After Effects, Blender. Proficient in social media (TikTok, Instagram, Threads, Facebook, X)
RELEVANT EXPERIENCE
Marketing Intern
Wax Records | Sept 2024 – Present
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Drove an +8.91K TikTok follower increase and +90K likes for Ash Molloy in just three months by monitoring trends, performing content audits, and filming/editing content
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Took detailed meeting minutes for weekly social media strategy meetings, inputting creative content ideas and tracking action items for artists and staff
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Updated the Wax Records website, handled ACTRA RACS spreadsheets, and assisted with urgent artist needs
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Built EPKs, secured festival slots (NXNE), updated live performance calender, and scheduled content shoots
Founder & Marketing Manager
Jassca Marketing | Jan 2024 – Present
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Secured a USD $1,300 partnership between BandLab and artist Sally Shaar
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Captured professional video, iPhone and photo content on tour with Scott Helman
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Filmed and posted 200+ early access QR code stickers across Augusta Ave to promote Scott Helman’s album re-release
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Developed branding materials and dynamic social media content for artists like Marielle Divino, Elia, Liam Benayon, and Ali Shah
Branding and Marketing
DAPHNE, Artist Project | June 2022 – Present
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Executed high-impact fan engagement campaigns, driving 2.7K+ pre-saves, collecting 2.3K+ fan emails, and growing TikTok by 7.4K+ followers through interactive activations like pre-save rewards and fan-voted cover art
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Scaled social media reach, growing to 30.3K+ followers, achieving a 17.39% TikTok engagement rate, and generating 6.2M+ views through strategic content
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Built and nurtured a thriving fan community, launching a Discord hub with 280+ active members in two months, fostering deeper connections and increasing fan loyalty
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Managed artist scheduling, marketing, and brand partnerships, securing key placements with SiriusXM, BBC, Exclaim!
Toronto Metropolitan University, 2021 - 2025
Professional Music (BFA Hons) Minor in Communication Design
Cumulative GPA: 4.16
Dean’s List 2021-2024, Four-Year TMU Academic Scholarship
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EDUCATION
University of Westminster, London, UK, Fall 2023
Exchange Student
Music Production, Performance and Business BA Honours
Toronto Met International Exchange Opportunities Scholarship
BPM in Nashville: Chosen as one of 20 students to participate in an exclusive course offering a hands-on, immersive experience in Nashville’s music industry
ADDITIONAL EXPERIENCE
President and Creative Director
Professional Music Course Union | Sept 2022 – January 2025
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Launched the Pro Music Series, organizing five live music events with 360 attendees and securing $3,400 in funding
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Created the Beat Battle series, most recently featuring Grammy-nominated, multi-platinum producer Adriano Allaverdi as a judge, with 30+ producers competing
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Developed a cohesive visual identity, producing 50+ pieces of content to enhance audience engagement
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Led a 10-person team, ensuring seamless event execution through strategic planning and collaboration
Pre-Professional Program Coordinator
Canadian Musicians Co-operative | May 2023 – Sept 2023
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Managed schedules, archives, and timesheets while upholding company policies to ensure smooth program operations
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Guided musicians in setting professional goals and enhanced their development by providing creative assistance for biographies, EPKs, and related tasks