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The DAPHNE Project
INFO
Social media
Branding
Marketing
Strategically developed and managed the indie pop project DAPHNE, overseeing branding, marketing, and social media strategy. Led music production, collaborating with industry professionals to craft and promote releases, while staying ahead of industry trends, engaging audiences, and diversifying fan communication channels.
Guitar Pre-save Campaign
Graphic Design
Fan Engagement
Community Building
Encouring fans to pre-save through feature.fm to have their names written on my guitar!
Results:
1.1K+ Pre-saves - Crying On The Ceiling
1K+ names written on the guitar so far!
539 Pre-saves - Next Single, all without sharing any music
1.5K+ Future Saves (Feature.fm)
1.3K+ Emails Collected
3.7+ TikTok Followers
Single Cover Campaign
Asking fans to choose my first single cover
Results:
1.1K+ Pre-saves - Consequences
1K+ Emails Collected
3.7+ TikTok Followers
Active Discord Community
Fostering direct fan interactions, exclusive content, and deeper connections.
"Secret" TikTok Account
A highly interactive space where I follow everyone back to build fan loyalty and deeper connections, while also using it as a market research tool to analyze audience interests, trends, and behaviors.
Skits
I create cinematic, story-driven skits that bring music to life in unexpected ways. With a strong visual eye and a passion for world-building, I craft short-form content that deepens the connection between the song and the listener—turning each song into a full experience.
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