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ABOUT ME!

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I’m Sydney Yack, a creative strategist, indie artist, and content producer. I specialize in helping artists grow their audience through visuals that are emotionally charged, algorithm-aware, and built to last.

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I’ve grown my own project, DAPHNE, from the ground up to 95K+ followers and 11.5M+ views through a mix of experimentation, aesthetic instinct, and strategy. I’ve led content campaigns for indie artists and label talent, developed visual branding, shot tour footage, and launched community-first rollouts that turn casual scrollers into super-fans.

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I study fan psychology and trend patterns, with a focus on finding that sweet spot between what feels authentic and what performs. I’m endlessly curious about how artists grow, connect, and sustain momentum, so I’m always learning new tools and exploring new formats, from 3D animation to interactive fan experiences.

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I move fast, think big, and love creating work that feels intentional from the inside out.

RESUME:

SYDNEY YACK

416-602-9590 | sydney.yack@gmail.com | LinkedIn

CORE SKILLS

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​Video Production: Blackmagic 6K Pro Cinematography, CapCut, Final Cut Pro, After Effects, Blender


Design & Branding: Adobe Suite (Photoshop, Illustrator, InDesign), Canva


Content Strategy: TikTok, Instagram, Meta Business Suite, Chartmetric, Feature.FM, Discord, X (Twitter)

 

Web & Tools: Wix, WordPress, Google Suite, Microsoft Office, Eventbrite


Music & Audio: Logic Pro, Ableton

 

EXPERIENCE

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Marketing Intern

Wax Records | Sept 2024 – May 2025

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  • Created TikToks and Reels that grew Ash Molloy’s account by +8.9K followers and 90K+ likes
     

  • Edited high-performing short-form video, tailoring posts to the artist's voice and viral trends
     

  • Contributed creative ideas during weekly strategy sessions; proposed and tested hooks
     

  • Built EPKs, scheduled content shoots, and secured festival slots (NXNE)
     

Founder & Creative Lead 

Syd Pixels | Jan 2024 – Present

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  • Produced video, photography, and branding content for artists like Scott Helman, CON THE ARTIST, Marielle Divino, Ali Shah and Elia
     

  • Shot 6K video, iPhone content and photography on tour and in studio
     

  • Designed merch, directed photoshoots, and ran social media audits to align with the artist's brand goals
     

Creative Director & Artist 

DAPHNE | June 2022 – Present

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  • Built a cross-platform fanbase of 95K+ followers and generated 11.5M+ views through self-shot, edited, and posted content
     

  • Designed cohesive visual identity across videos, merch, email marketing, and social media
     

  • Developed fan-first content strategy: pre-save incentives, fan-voted cover art, interactive community hub
     

  • Voted NXNE People's Choice Award winner 2025 and featured in Billboard Canada. Additional placements and brand collaboration with BBC, SiriusXM, Exclaim!, Playtronica, Yamaha Canada, etc. 

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EDUCATION

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​Toronto Metropolitan University

Bachelor of Fine Arts, Professional Music | Minor: Communication Design
CGPA: 4.09 | Dean’s List 2021–2025 | TMU Academic Scholarship

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University of Westminster, London, UK (Fall 2023)
Exchange – Music Production, Performance & Business
Toronto Met International Exchange Scholarship

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LEADERSHIP & ADDITIONAL

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President & Creative Director

Pro Music Course Union

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  • Led team of 10; produced 5+ live events and 50+ custom content assets
     

  • Created the Beat Battle series featuring Grammy-nominated judges and 30+ producer entries
     

Program Coordinator

Canadian Musicians Co-operative

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  • Provided creative and professional development for emerging artists
     

  • Assisted in EPK writing, branding, and content goal-setting
     

 

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